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Download this book, authored by database security expert and Guardium CTO Ron Bennatan, Ph. D., which contains hundreds of practical tips and examples for protecting sensitive information and passing audits smoothly.
Posted: December 4, 2008 | Published: December 4, 2008
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This document is designed to give you a better chance of successfully implementing CRM software solutions and focus is on implementing CRM software in small to medium sized organizations.
Posted: November 21, 2008 | Published: November 21, 2008
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This document explores the power of online self-service and how it contributes to healthy customer relationships and delivers viable cost savings.
Posted: November 21, 2008 | Published: November 21, 2008
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This paper is based on a SearchSoftwareQuality.com presentation, "Optimizing the Application Testing of Your Siebel CRM Environment," sponsored by HP and Infosys.
Posted: October 8, 2008 | Published: October 8, 2008
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This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: September 29, 2008 | Published: September 29, 2008
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This white paper on CRM discusses data synchronisation, which enables mobile users to access up to date corporate data on their "disconnected" devices.
Posted: August 14, 2008 | Published: August 14, 2008
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MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen.
Posted: June 20, 2008 | Published: March 1, 2008
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An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
Posted: June 20, 2008 | Published: October 1, 2007
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Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
Posted: June 20, 2008 | Published: November 1, 2007
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EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: June 20, 2008 | Published: December 1, 2007
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This Yankee Group white paper explores what companies must do beyond software as a service (SaaS) solutions to improve sales effectiveness, increase customer satisfaction and provide a differentiated customer experience.
Posted: June 2, 2008 | Published: February 1, 2008
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This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
Posted: June 2, 2008 | Published: March 1, 2008
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This white paper identifies the most important capabilities of an effective enterprise application training platform.
Posted: April 3, 2008 | Published: January 1, 2004
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Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.
Posted: March 19, 2008 | Published: March 19, 2008
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Software as a service (SaaS) integration problems cannot be solved with traditional software and custom coding solutions. Learn how you can quickly integrate SaaS applications with your critical customer data.
Posted: January 25, 2008 | Published: January 18, 2008