WHITE PAPER - Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: November 25, 2008 | Published: November 18, 2008


Topics:  Branding | Lead Generation | Marketing | Online Marketing | Purchasing

SOFTWARE DEMO - View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers.
Posted: November 3, 2008 | Published: October 31, 2008


Topics:  CRM | Customer Data Management | Customer Profiles | Lead Generation | Oracle (Product) | Sales | Sales and Marketing Software | Sales Information Systems

WHITE PAPER - This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: September 29, 2008 | Published: September 29, 2008


Topics:  B2B | Campaign Management Software | CRM Analytics | CRM Software | Customer Data Integration | Customer Data Management | Demographic Profiles | Lead Generation | Marketing Information Systems | Productivity | Profiling | Sales Force Automation | Sales Representatives

WEBCAST - View this Webcast and learn how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
Posted: September 26, 2008 | Premiered: September 26, 2008


Topics:  Best Practices | Business Intelligence | Campaign Management | CRM | Customer Service | Lead Generation | Productivity | Sales | Sales Representatives

WHITE PAPER - This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.
Posted: September 19, 2008 | Published: September 19, 2008


Topics:  B2B | B2C | Collaboration | Lead Generation | Sales Channels | Sales Representatives | Social Networking

WHITE PAPER - This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: August 20, 2008 | Published: August 20, 2008


Topics:  B2B Integration | CRM | Email | Lead Generation | Marketing Information Systems | Purchase Order Management | ROI | Routing Protocols | Sales | Systems Management | Telephones

WEBCAST - Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
Posted: August 20, 2008 | Premiered: August 20, 2008


Topics:  B2B | B2B Integration | B2B Integration Software | B2B Online Trading | Best Practices | Budgeting | Channel Management | Email | Lead Generation | Market Research | Metrics | Performance Testing | Product Development

WHITE PAPER - It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: August 8, 2008 | Published: January 1, 2007


Topics:  B2B | B2C | Campaign Management | eCommerce | eCommerce Services | eCommerce Software | Email | Forms Software | Lead Generation | Link Access Protocols | Online Marketing

WHITE PAPER - This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: June 26, 2008 | Published: January 1, 2007


Topics:  Lead Generation | Marketing | Metrics | ROI

WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  B2B | Campaign Management | Campaign Management Software | Content Management | CRM | CRM Software | Databases | ERP | ERP Software | Financial Management | Lead Generation | SOA

WHITE PAPER - Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.
Posted: March 19, 2008 | Published: March 19, 2008


Topics:  Branding | CRM | CRM Best Practices | CRM Software | Customer Service | Customer Service Best Practices | Customer Support Software | Customers | Lead Generation | Marketing Information Systems | Product Management | Relationship Marketing | ROI | Sales | Sales and Marketing Software

WHITE PAPER - Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: January 23, 2008 | Published: January 1, 2008


Topics:  Authentication | Branding | Click-Throughs | CRM | CRM Software | Customer Satisfaction | Email Marketing | Email Software | ISP | Lead Generation | ROI | Sales | Spam

SOFTWARE LISTING - Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.
Posted: January 16, 2008 | Published: January 1, 2007


Topics:  Business Process Automation | Campaign Management | Campaign Management Software | Consumer Market | CRM | Customer Data Management | Email Marketing | Lead Generation | ROI | Web Applications Management

WHITE PAPER - Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: September 26, 2007 | Published: September 1, 2007


Topics:  CRM | CRM Software | Customer Data Integration | Customer Data Management | Customer Data Management Software | Customer Support Software | Lead Generation | Oracle (Product) | Sales Force Automation | Sales Order Management | Sales Representatives | Software as a Service

WHITE PAPER - Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: March 2, 2007 | Published: July 1, 2006


Topics:  CRM | CRM Best Practices | CRM Software | Customer Service | Lead Generation | Routing | Sales and Marketing Software | Sales Channels | Sales Force Automation | TCO