Sales and Marketing Software Case Studies, Product Information, Webcasts and White Papers by Aprimo, Inc.

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Sales and Marketing Software sponsored by Aprimo, Inc.


Reports on Sales and Marketing Software published by Aprimo, Inc.

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MORE GENERAL: Enterprise Applications Software

MORE SPECIFIC: Campaign Management Software | Channel Management Software


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	Gartner's Magic Quadrant for Marketing Resource Management sponsored by Aprimo, Inc. WHITE PAPER - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources. Posted: June 24, 2008 \| Published: June 1, 2008 Topics: Content Management \| Content Management Software \| CRM \| Customer Satisfaction \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Force Automation \| Software as a Service \| Workflow Software

	Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities sponsored by Aprimo, Inc. WHITE PAPER - An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. Posted: June 20, 2008 \| Published: October 1, 2007 Topics: Campaign Management \| CRM \| CRM Software \| ERP \| ERP Software \| Financial Management \| Sales \| Sales and Marketing Software

	How to Improve Marketing Execution and Efficiency sponsored by Aprimo, Inc. WHITE PAPER - Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function. Posted: June 20, 2008 \| Published: November 1, 2007 Topics: CRM \| CRM Software \| Enterprise Resource Management \| Financial Management \| Marketing \| Productivity \| ROI \| Sales \| Sales and Marketing Software

	Marketing Finance System (MFS): Automate Core Marketing Operations Processes sponsored by Aprimo, Inc. WHITE PAPER - This paper will describe core processes which are critical to fully leverage an MFS application. Posted: June 20, 2008 \| Published: December 1, 2007 Topics: CPFR \| Financial Management \| Financial Systems \| Marketing \| ROI \| Sales and Marketing Software \| Sarbanes-Oxley Compliance \| Vendor Selection


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