WHITE PAPER - The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Data Integration | Databases | Enterprise | Marketing | SAP (Product) | Vendors

CASE STUDY - Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Content Management | Customer Data Management | Customer Service | Enterprise | Marketing | Sales

WHITE PAPER - MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen.
Posted: June 20, 2008 | Published: March 1, 2008


Topics:  Business Process Automation | CRM | CRM Software | Enterprise | ERP | ERP Software | Financial Management | Marketing | ROI | SOA