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Content Management sponsored by Aprimo, Inc.


Reports on Content Management published by Aprimo, Inc.

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	Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity sponsored by Aprimo, Inc. CASE STUDY - Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. Posted: November 7, 2008 \| Published: November 6, 2008 Topics: Content Management \| Customer Data Management \| Customer Service \| Enterprise \| Marketing \| Sales

	Gartner's Magic Quadrant for Marketing Resource Management sponsored by Aprimo, Inc. WHITE PAPER - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources. Posted: June 24, 2008 \| Published: June 1, 2008 Topics: Content Management \| Content Management Software \| CRM \| Customer Satisfaction \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Force Automation \| Software as a Service \| Workflow Software

	6 Simple Solutions for Measuring Marketing Performance sponsored by Aprimo, Inc. WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM. Posted: June 20, 2008 \| Published: December 1, 2007 Topics: B2B \| Campaign Management \| Campaign Management Software \| Content Management \| CRM \| CRM Software \| Databases \| ERP \| ERP Software \| Financial Management \| Lead Generation \| SOA


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