Campaign Management Case Studies, Product Information, Webcasts and White Papers by Aprimo, Inc.

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Campaign Management sponsored by Aprimo, Inc.


Reports on Campaign Management published by Aprimo, Inc.

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	LendingTree: Direct Marketing Wins...with Enterprise Campaign Management sponsored by Aprimo, Inc. CASE STUDY - Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies. Posted: November 7, 2008 \| Published: November 6, 2008 Topics: Campaign Management \| Email \| Financial Services \| Marketing \| SOA \| Telemarketing

	Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities sponsored by Aprimo, Inc. WHITE PAPER - An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. Posted: June 20, 2008 \| Published: October 1, 2007 Topics: Campaign Management \| CRM \| CRM Software \| ERP \| ERP Software \| Financial Management \| Sales \| Sales and Marketing Software

	6 Simple Solutions for Measuring Marketing Performance sponsored by Aprimo, Inc. WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM. Posted: June 20, 2008 \| Published: December 1, 2007 Topics: B2B \| Campaign Management \| Campaign Management Software \| Content Management \| CRM \| CRM Software \| Databases \| ERP \| ERP Software \| Financial Management \| Lead Generation \| SOA


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