Too often companies assume that software for potential business intelligence (BI) and performance management (PM) projects is too expensive. But IBM Cognos has a flexible and tiered pricing grid that enables companies to cost effectively deliver BI and PM benefits to more users, and more types of users. Companies with a wish list of potential BI and PM projects should keep this in mind, since Cognos's pricing model may enable them to improve productivity at a lower per-user cost.