This Executive Brief details a scenario where a billion-dollar heavy equipment manufacturer who used the end-user performance insight delivered by Knoa EPM to evaluate a shortfall in reaching a corporate performance objective - reducing the order to cash cycle. Corporate performance management is all about understanding the difference between what you've planned and what actually happens. If that understanding stops short of the end-user performance, this critical link in corporate performance is ignored. With Knoa EPM, the company discovered that the OTC process was compromised by ineffective and inefficient transaction execution.